Bollywood
Siddhant Chaturvedi, Mrunal Thakur's Do Deewane Seher Mein, and Taapsee Pannu's Assi Box Office Predictions
Mumbai, February 18 - The Bollywood box office is heading for another low Friday as Do Deewane Seher Mein, starring Siddhant Chaturvedi and Mrunal Thakur, as well as Assi led by Taapsee Pannu, are expected to open on the lower side, reflecting the overall sluggish theatrical climate this month. Trade expectations suggest that Do Deewane Seher Mein will begin modestly, banking on urban multiplex audiences rather than mass centres. The trailer was received nicely, but with limited pre-release buzz and niche appeal, the film's fate will be decided almost entirely by audience feedback in the first few days. (adsbygoogle = window.adsbygoogle || []).push({}) Trade is expecting the film to open in the range of 2 crore net. A strong emotional connect could help it grow over the weekend, but a flat start leaves little room for error. Similarly, director Anubhav Sinha's Assi, despite its socially driven courtroom narrative, is also expected to open on the lower side. The film targets a more discerning audience, which traditionally translates into slower starts, as the movie is headed to open in the range of 1.50 crore net. Positive reviews and strong word of mouth are crucial if it is to show any meaningful upward trend after release. (adsbygoogle = window.adsbygoogle || []).push({}) February has been largely lacklustre for Bollywood, with no release managing to generate genuine excitement or robust footfalls. There is Shahid Kapoor's O Romeo, which is clearly the best performing film of the month, but even it has failed to do justice to the cost and talent involved. Unless a miracle occurs, upcoming films (in February) do not promise much in terms of openings. The box office is expected to be back on its feet with Dhurandhar 2 and Toxic, which are releasing on March 19 next month. Given the massive hype around those two films, they are sure to light up the box office and bring cheers to the exibitors. Stay tuned...
