Ramayana OTT Rights: Producer Namit Malhotra Rejects A Mouth-Watering 700 Crore Deal For Both Parts?
Mumbai, April 3 - Director Nitesh Tiwari's ambitious cinematic adaptation of the epic Ramayana has been catching eyeballs ever since it was announced. The two-part saga is easily among the most anticipated Indian films, and the trade is rightly buzzing about it. Starring Ranbir Kapoor as Lord Rama, Yash as Ravana, and Sai Pallavi as Goddess Sita, Ramayana is being seen as a true global blockbuster from Indian cinema, and hence, there is massive demand for the film's theatrical and non-theatrical rights. If reports are to be believed, the makers have set super high standards for the Ramayana's business. (adsbygoogle = window.adsbygoogle || []).push({}) According to the report by Bollywood Hungama, producer Namit Malhotra has rejected a mouth-watering post-theatrical digital deal worth 700 crores for both parts, which is the highest ever for an Indian film. It is said that Namit and team rejected the offer in no time, as they feel that Ramayana deserves more, as it's a legacy film that will speak to generations ahead. Both parts of Ramayana have reportedly cost 4000 crores to make, and given the massive investment involved in it, the makers are expecting at least 1000 crores digital deal, leaving 3000 crores to be recovered from other sources, including worldwide theatrical. (adsbygoogle = window.adsbygoogle || []).push({}) While the makers are yet to make any word of the reported deal, the report states that they are confident that OTT players will come up with bigger offers once they see more promotional content of Ramayana. The makers are ready to wait until they lock the desired theatrical deal. Stay tuned...