WWE News
C4 Energy Becomes First-Ever Official Energy Drink Partner of WWE Ahead of WrestleMania XL
BY JITU JANGIR
C4 Ultimate Energy, a rapidly growing energy drink brand, has partnered with WWE to become the promotion's first-ever Official Energy Drink Partner. This multi-year deal will see C4 branding prominently displayed across various WWE properties, including the upcoming WrestleMania XL event. ## As part of the agreement, C4 will receive significant exposure at WrestleMania XL, including serving as the inaugural sponsor of the returning WrestleMania Skycam. The brand will also sponsor the press conference following Night 2 of WrestleMania and WWE's talent tryouts held during WrestleMania Week. ## The partnership extends beyond physical events, with C4 and WWE collaborating to create exclusive content across social and digital platforms. ## This expanded partnership comes after the successful launch of co-branded WWE-inspired C4 Ultimate Energy flavors. Currently available in Ruthless Raspberry and Berry Powerbomb flavors nationwide, a new Nectarine Guava Knockout flavor will debut exclusively at Circle K stores this month. ## Both parties expressed excitement about the expanded partnership. Robert Zajac, Chief Marketing Officer at Nutrabolt (owner of C4 Energy), highlighted the shared focus on high energy between C4 and WWE. Michael DiNuzzo, VP of U.S. Business Development for WWE, praised C4's innovative approach to partnership activations. ## The partnership began in 2021 with WWE Superstars joining C4's roster of brand ambassadors. C4 has also served as a presenter at major WWE events and supports the company's "Next In Line" program for college athletes. ## C4 Ultimate Energy drinks are available nationwide at major retailers and online. ## Stay Tuned To Sacnilk...