Pollywood
Shehnaaz Gill's Ikk Kudi Struggles To Make An Impact At The Box Office
Mumbai, November 5 - Actress Shehnaaz Gill's romantic comedy drama Punjabi film Ikk Kudi was released on October 31 amid decent buzz, but the movie has failed to create the expected impact at the box office. Despite the decent initial word of mouth, the film's performance at the ticket counters has been poor. After opening to around 15 lakh gross on Day 1, Ikk Kudi could not maintain steady momentum through its first weekend. Over five days, the film has managed to collect approximately 1.25 crore gross in India, which is far below expectations for a film headlined and produced by Shehnaaz Gill. The film marked a significant step for Shehnaaz, not just as the lead actor but also as a producer, while Dharma Productions presented the project, lending it a touch of mainstream credibility. However, even with that backing and Shehnaaz's strong fan following, Ikk Kudi couldn't translate social media buzz into box-office numbers. The film lacked aggressive promotion and limited appeal beyond core Punjabi markets hindered its box office growth. Although the initial audience response was decent, the footfalls did not sustain after the opening day, suggesting that Ikk Kudi might wrap up its theatrical run on a disappointing note. Stay tuned...
