Tollywood
Peddi Overseas Box Office: Inches From All-Time Top 10 Milestone But Over A 25 Crore Loss Looms Large
BY CHRISTA LINCY
Peddi has reached an overseas gross of 52.20 crore after thirteen days in theaters. This total puts the film within reach of the all-time top ten list for Telugu cinema in international markets. Currently, Hanu-Man occupies the tenth spot with 57 crore, meaning Peddi requires a little under 5 crore to surpass that mark and enter the rankings. While the film is approaching this milestone, the current daily numbers suggest it will take some time to bridge the remaining gap. Here is how the top ten list currently looks for the highest-grossing Telugu movies overseas: Baahubali 2: The Conclusion - 371.16 Cr RRR - 314.15 Cr Kalki 2898 AD - 275.00 Cr Pushpa 2: The Rule - 271.00 Cr Baahubali: The Beginning - 134.00 Cr Salaar: Part 1 – Ceasefire - 130.00 Cr Saaho - 92.00 Cr Devara: Part 1 - 77.00 Cr They Call Him OG - 65.25 Cr Hanu-Man - 57.00 Cr (adsbygoogle = window.adsbygoogle || []).push({}) Despite being close to the top ten, the financial outlook for the film is quite complicated. According to reports from Venky Box Office, the film recorded 13,000 dollars [~₹11 Lakh] this past Monday in North America, bringing its total in that region to 3.35 million dollars [~₹28.14 Crore]. The trade perspective on this is quite sobering; the closing number is likely to settle near what was originally expected from the opening day alone. It is a significant shock for the industry, especially considering the initial high expectations, and it suggests a need for a market correction regarding the buying prices of overseas rights. The total overseas breakeven target for Peddi was estimated to be around 85 crore. With the current momentum, it appears the film will end its run with a loss of approximately 25 to 30 crore. The North American market alone had a breakeven goal of 6.5 million dollars [~₹54.60 Crore] across all languages, but reaching that target seems highly unlikely at the current daily pace. This gap between the target and the actual performance highlights the challenges big-budget projects face in sustaining interest beyond the first weekend. (adsbygoogle = window.adsbygoogle || []).push({}) If we examine the day-wise overseas collections, the slowing momentum becomes very clear. The film had a strong start with 28 crore on its first day, but the numbers began to drop significantly after the first weekend. For the last few days, the daily collection has settled into the range of 0.35 crore. You can see the daily progression in the table below: Peddi - Daily Overseas Gross Collection(Estimated Data)DAYOVERSEAS GROSSDay 1₹ 28.00 CrDay 2₹ 6.00 CrDay 3₹ 8.00 CrDay 4₹ 4.00 CrDay 5₹ 1.00 CrDay 6₹ 1.00 CrDay 7₹ 0.80 CrDay 8₹ 0.70 CrDay 9₹ 0.50 CrDay 10₹ 0.80 CrDay 11₹ 0.70 CrDay 12₹ 0.35 CrDay 13₹ 0.35 Cr While the goal of entering the top ten is within reach, the underlying business reality is that the film is underperforming relative to its high acquisition costs. The next few days will determine if it can cross the 57 crore mark to secure its place in the all-time list, even if it does so as a loss-making venture for its distributors.